Companies have noticed the increased influence of Twitter in our culture, but often lack strategies to help them leverage the platform successfully. Below are 8 ideas that can help:

1. LISTEN to conversations about your brand. Find out what people are saying about your company or brand—and check out what they’re saying about your competition.

Tip: Use Twitter search to find discussions about your company or brand. Then respond to those who are already talking. Think of it like a networking event: briefly i) introduce yourself, ii) acknowledge the conversation in progress, and iii) join in.
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